Generic templates lose customers. Every site I build comes with industry-specific widgets, schema, and conversion patterns drawn from what's actually working in 2026.
Plumbers, electricians, HVAC, contractors, landscapers — built around emergency calls and quote requests.
Hair, nails, brows, lashes, barbering — designed around online booking and stylist personality.
HTML menus that index, reservations that fill seats, and direct ordering that protects your margins.
Local-search rankings for "plumber [your city]" or "HVAC [neighbourhood]" are won on three things: a service-area page per city you cover, a Google Business Profile that matches your site's primary category exactly, and trust signals visible above the fold (licence number, insurance, years in business). The site is the conversion mechanism. GBP is the discovery mechanism. They have to align.
Floating "Call Now" + "Get Quote" buttons that follow the scroll. Industry data shows ~25–30% lift on quote conversions vs static buttons.
Service-area pages with geo-modified URLs (e.g. /emergency-plumbing-markham). Each one is a separate landing page indexed by Google.
If you already use Workiz, Jobber, or Housecall Pro for dispatch, I'll embed the booking widget so leads flow straight into your existing workflow.
A salon site has one job: get the booking. Every other section (stylist bios, gallery, services, reviews) is in service of getting the visitor to tap "Book." We embed the booking widget you already use (Fresha, Vagaro, Booksy, vcita) so clients book without leaving the site, and we surface live Google Reviews so social proof is visible the moment they land.
Each stylist gets a bio, headshot, and Instagram link. People book the person, not the salon. Especially for chair-rental shops.
Live service menu with current pricing reduces "what does it cost" emails by ~80% and pre-qualifies the lead before they book.
Live Google Reviews widget + Instagram Reels feed = social proof + portfolio in one. Both update automatically, no maintenance.
PDF menus are a search-engine dead end. Google can't read them, customers won't download them on mobile, and they break the moment you change a price. I build native HTML menus with structured data so Google can show your dishes in search results, and I integrate OpenTable / Resy / Tock so reservations land in your existing system. For takeout-heavy spots, direct ordering through UpMenu or ChowNow protects margins from third-party fees.
EN + FR for francophone clients, EN + ZH or EN + KO for diverse neighbourhoods. One-time setup, low ongoing cost. Big SEO wins.
Vegan, gluten-free, nut-free flags on each menu item. Filters dietary searches in your favour and reduces order errors.
Holiday closures and patio season banners that I schedule once and they fire on the right date. No "is the patio open?" calls.